Effective Date: February 2025
At OptiOptu, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide when using our website and services. By using our website and services, you agree to the practices described in this policy.
1. Information We Collect
We collect and process the following types of personal information:
1.1 Personal Identification Information
• Name, email address, phone number, postal address
• Payment information (processed securely by third-party payment providers)
1.2 Health and Medical Information
• For customers using our hair care and skincare treatments, we may collect relevant health information necessary for providing personalised services.
• We only collect this data with your explicit consent and handle it in accordance with UK data protection laws.
1.3 Usage Data
• IP address, device information, browser type, and pages visited
• Log files and analytics data to improve website functionality
1.4 Cookies and Tracking Technologies
• We use cookies to enhance your experience, track preferences, and improve website performance.
For more information, please see our Cookies Policy.
2. How We Use Your Information
We use your personal data for the following purposes:
• To provide and personalise our services.
• To process transactions and send order-related notifications.
• To communicate with you regarding products, services, and promotions (with your consent).
• To improve website functionality and user experience.
• To comply with legal obligations and protect our rights.
We will only process your personal data where we have a lawful basis under UK GDPR, such as consent, contract necessity, legal obligations, or legitimate interests.
3. Sharing Your Information
We do not sell or rent your personal information to third parties. However, we may share your data with:
3.1 Service Providers
• We work with third-party service providers (e.g., payment processors, marketing agencies, and analytics providers) to help deliver our services.
3.2 Legal Compliance
• We may share your data to comply with legal obligations, law enforcement requests, or court orders.
3.3 Business Transfers
• In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
4. Security of Your Information
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction.
However, while we take reasonable steps to protect your data, no system is completely secure. You are responsible for keeping your login details confidential.
5. Your Rights Under UK GDPR
Under the UK GDPR, you have the following rights regarding your personal data:
• Right to Access – Request a copy of the personal data we hold about you.
• Right to Rectification – Request correction of inaccurate or incomplete data.
• Right to Erasure – Request deletion of your data in certain circumstances.
• Right to Restrict Processing – Ask us to limit how we use your data.
• Right to Object – Object to certain types of data processing, including direct marketing.
• Right to Data Portability – Request to receive your data in a structured, machine-readable format.
• Right to Withdraw Consent – If we rely on your consent to process your data, you can withdraw it at any time.
To exercise any of these rights, please contact us at [Insert Email Address].
If you are unsatisfied with how we handle your data, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator:
6. Cookies and Tracking Technologies
We use cookies to:
• Improve website performance.
• Analyse website traffic.
• Provide a personalised experience.
You can control cookie preferences in your browser settings. For more details, please see our Cookies Policy.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
• Transaction records: Retained for at least six years for tax and legal compliance.
• Marketing data: Retained until you withdraw consent.
• Health-related data: Retained only for the duration necessary to provide our services.
8. International Data Transfers
If you are located outside the UK, your personal data may be transferred to and processed in countries with different data protection laws.
Whenever we transfer your data outside the UK, we ensure it is protected using:
• Adequacy decisions (where applicable).
• Standard Contractual Clauses (SCCs) approved by the UK government.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page, and the effective date will be updated. We encourage you to review this policy regularly.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:
OptiOptu
5 High Street Kensington
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